%20(5).png)
My Work
For the creatives, the dreamers, and the ones brave enough to build something entirely their own — this is where strategy meets soul.
Rev Ops · Marketing Intelligence
1SEO DIGITAL AGENCY
Hubspot - Salesforce - Monday.com - Google Ads - Meta Ads - Universal CTV Ads
I built the system that turned lead chaos into a machine.
Before this existed, leads fell through the cracks. Sales didn't know what ops was doing. AMs were looped in too late. I architected a three-platform revenue operations system that automatically classifies every lead the moment it enters, routes it to the right team with full context, and deploys synchronized tasks across Sales, Ops, and Account Management simultaneously. Zero manual handoffs. No lead left behind.
.png)
Paid Social · Ecommerce
LUXURY CLOTHING BRAND
Meta Ads - Shopify
$2.88M Total Revenue - 8.5×Peak ROAS - 31,996 Total orders driven
Over 2+ years managing Buy4Less Tuxedo's paid social program end-to-end, I turned a modest monthly ad budget into a compounding revenue engine — peaking at 8.5× ROAS and generating $2.88M in total Shopify sales across 32,000 orders.
.png)
Business Coaching · Lead Gen
CEO WARRIOR
Meta Ads - Google Ads - Hubspot - Unbounce
1.7M views at $0.02 per play - 48 high-intent form leads at $12.81 each
Designed and executed a video-first lead generation strategy targeting business owners. Achieved scale in top-of-funnel awareness while driving qualified form completions at efficient cost. Built and tested landing page variants in Unbounce and Hubsspot to optimize cost-per-lead across audience segments.
.png)
Home Services · Lead Gen
ARLINGHOUSE PLUMBING HEATING AIR CONDITIONING ELECTRICAL
Meta Ads - Service Titan
110 leads generated - multi-service home services at $53.50 CPL
Generated 114 booked appointments at $70 CPL and 110 service inquiries at $53.50 — backed by 106K video views at $0.02 — for a multi-trade home services company across plumbing, HVAC, and electrical.
.png)
Home Services · Lead Gen
ISLAND POOLS
Meta Ads
69 booked appointments at $42.92 each and 189 contact form leads
Ran a multi-campaign lead generation system for a regional pool company — generating 69 booked appointments at $42.92, 189 contact form leads, and 15K+ video views at $0.02, across simultaneously optimized campaigns
.png)
Home Services · Lead Gen
BLANTON & SONS
Meta Ads - Unbounce - Service TItan
Drove 164 website leads at $3.29 each
Spring FREE HVAC giveaway campaign — proof that the right offer paired with the right paid social strategy can collapse cost-per-lead to near-zero, while generating 1,196 post engagements that kept the brand top-of-mind long after the campaign ended
.png)
LANDING PAGE OPTIMIZATION
Unbounce - Hubspot - Webflow
Pages that actually convert. Not just look good.
Built and A/B tested landing pages across multiple clients in Unbounce. Every variant below beat the paid social industry benchmark of 2–5% — not once, but consistently, at scale.
%20(1200%20x%20480%20px).png)
.png)
