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About Me
By day, I'm a revenue ops and marketing strategist. The rest of this site is everything else.
Champlain College — B.A. International Business
Tech Stack | HubSpot · HubSpot Workflows · Salesforce · Salesforce Dashboards · Monday.com · Meta Ads Manager · Google Ads · LinkedIn Ads · Nextdoor Ads · Unbounce · Google Analytics · Google Tag Manager · CTV Universal Ads· Zapier · Zapier Automations · Shopify · Custom UTM Architecture
What I Do
Revenue Operations & Growth Strategy. Build end-to-end.
I design and operate the infrastructure that connects marketing spend to closed revenue — lead scoring, CRM architecture, attribution modeling, and the automation layer that ensures every lead is routed, tracked, and followed through to an outcome.
I connect the spend to the close. Everything in between is the system I build.
EXPERIENCE
- 1SEO DIGITAL AGENCY
Growth Operations & Marketing Intelligence Manager 2025 – Present
· Built the system behind the revenue — not just the campaigns.
· Designed how leads move from click → CRM → sales → close.
· Connected HubSpot, Salesforce, and Monday.com into one synchronized workflow across teams.
· Turned data into action — triggering tasks, follow-ups, and handoffs automatically.
Landing Page & Conversion Strategy Lead 2024 – 2025
· 15,000+ qualified leads per quarter driven through conversion-focused landing pages.
· Continuous A/B testing across messaging, layout, and UX.
· Built GA/GTM tracking + custom tagging for behavioral insights.
· Aligned media, creative, and dev teams around revenue performance.
Paid Media Strategist 2022 – 2024
· $150K+ monthly ad spend across major platforms.
· 200%+ revenue growth across $10M+ portfolio.
· Full-funnel strategy (ads → landing → CRM).
· Team mentorship + performance optimization.
- STONE AND KEY CELLARS
Marketing Director 2021 – 2022
· +80% social traffic through targeted content strategy.
· Strengthened brand positioning and digital revenue channels.
· Built partnerships that drove new customer growth.
- WORKHORSE BREWING COMPANY
Assistant General Manager 2018 – 2020
· Drove $50K+ in additional quarterly revenue through operational improvements and new initiatives.
· Led COVID revenue pivots that unlocked $200K+ in incremental revenue during a critical period.
8
Years of Excellence
12+
Industries
Millions
In Ad Spend Managed
If the infrastructure isn't built, the results won't hold.
